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atelier/domains/uiux/copywriting.md
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Jon Chery 496303471d docs(milestone): complete v0.1 — initial framework
---ci---
project: atelier
phase: 7
milestone: v0.1
status: complete
phase_role: final
milestone_complete: true
requirements:
  covered: [ATELIER-01, ATELIER-02, ATELIER-03, ATELIER-04, ATELIER-05, ATELIER-06, ATELIER-07, ATELIER-08, ATELIER-09, ATELIER-10, ATELIER-11, ATELIER-12, ATELIER-13, ATELIER-14, ATELIER-15, ATELIER-16, ATELIER-17, ATELIER-18, ATELIER-19, ATELIER-20, ATELIER-21, ATELIER-22, ATELIER-23, ATELIER-24, ATELIER-25, ATELIER-26, ATELIER-27, ATELIER-28, ATELIER-29, ATELIER-30, ATELIER-31, ATELIER-32, ATELIER-33, ATELIER-34, ATELIER-35]
  partial: []
ship:
  milestone: v0.1
  type: NFR
  tag: v0.0.7
  merge: milestone/v0.1-atelier -> main
  release: https://git.cloudinit.dev/cloudinit-bot/atelier/releases/tag/v0.0.7
---/ci---

Milestone v0.1 — Initial Framework (NFR, complete).
8 core principles (C1-C8), 11 domains, 110 domain principles, 27 derived docs, 4 good + 3 bad examples, 4 language docs, full matrix, 3 review docs.
All 35 requirements covered. 7 patches (v0.0.0 pre-execution through v0.0.7 final). v0.0.7 IS the v0.1.0 milestone release.
2026-08-05 00:36:55 +00:00

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UI Copywriting — Derived Rules

Derives from domains/uiux/first-principles.md P3 (Clarity), P1 (User Primacy), P5 (Forgiveness).

Write for the User (P1 User Primacy)

  • The reader is a user, not a developer. "Sign in" not "Authenticate."
  • The reader is busy. Short sentences. Active voice. Verbs first.
  • The reader is anxious. Reassure. "Your changes are saved." Not "State persisted."

Clarity (P3)

  • One idea per sentence. One action per button.
  • Labels are nouns: "Email", "Password". Actions are verbs: "Sign in", "Save".
  • Errors are specific: "Email is invalid" not "Something went wrong."
  • Empty states are instructive: "No projects yet. Create one." Not "No data."

Forgiveness (P5)

  • Destructive actions warn: "This will delete 42 items. This cannot be undone."
  • Confirmations name the consequence, not just the action. "Delete user" → "Delete Jane Doe and 12 associated items?"
  • Undo is offered when possible. "Deleted. Undo." beats "Are you sure?" when undo is cheap.

Tone (P3, P1)

  • Helpful, not clever. Cleverness ages. Helpfulness does not.
  • Apologetic when the system is at fault. "We couldn't save that. Try again." Not "Error."
  • Neutral, not excited. "Saved." Not "Awesome! Saved!! 🎉" (unless the brand is intentionally playful).

Microcopy (P3 Clarity, P9 Simplicity)

  • Buttons: 13 words. "Sign in", "Create account", "Send invite".
  • Tooltips: 1 sentence. Explain what the field does, not what the label says.
  • Empty states: 1 sentence of explanation + 1 action. "No team members yet. Invite your first."
  • Loading: present tense. "Saving..." not "Saved" (until it is).

What Violates UI Copywriting

Violation Principle
"Error code 500" to a user P3, P1
"Are you sure?" with no consequence P5 (no information)
"Submit" on a delete button P3 (wrong verb)
50-word tooltip P9 Simplicity
"Awesome!" on a routine save P1 (not for the user)